Amanda Campbell

Bend Like Bamboo

Build Resilience That Bends, Not Breaks

About Me

I’m Amanda Campbell—CEO Resilience Coach, Sports Kinesiologist, Author and keynote speaker. For 12 years, I’ve helped executives and individuals with chronic health conditions transform their relationship with stress and build sustainable resilience through The Bend Like Bamboo Method.

I work with two distinct groups: successful CEOs experiencing burnout despite their achievements (THRIVE Program), and women navigating autoimmune conditions and chronic symptoms (HEAL Program).

My programs combine coaching and kinesiology to address the nervous system patterns driving stress and symptoms, helping clients reconnect with clarity, energy, and sustainable performance.

🌿 WHAT I HELP YOU SOLVE

For Executives (THRIVE): Shift from making decisions from stress to leading with clarity, authentic presence, and flexible resilience.

For Individuals (HEAL): Move from managing symptoms to addressing root causes, rebuilding energy, and reclaiming life beyond chronic limitations.

🌿 WHAT SETS ME APART

My work integrates kinesiology with nervous system regulation to address stress patterns stored in the body. This somatic approach works at the level where stress is actually held—creating transformation that lasts.

As a CEO, Kinesiologist, and patient, I understand both leading under pressure and healing from chronic illness from lived experience.

At 29, I faced complete paralysis from MS while running my company. Through nervous system regulation and evidence-based foundations, I not only walked again—I’m now 16 years in remission and running a thriving practice.

🌿 HOW I SUPPORT LEADERS

• THRIVE Program: 6-month executive transformation

• HEAL Program: Personalized autoimmune & chronic health journeys

• Executive Kinesiology: 1-on-1 nervous system regulation

• Keynote Speaking: Resilience & sustainable performance

• Bend Like Bamboo Podcast

🌿 TRUSTED BY

Swisse, Lululemon, Mind Australia, Australia Post, Minter Ellison

Qualifications

12 years in practice
Sports Kinesiologist, Australian Institute of Kinesiologists (AIK), Sports Kinesiologist , License: 0776

Degrees and Certifications

Sports Kinesiology Diploma , Australian College of Complimentary Medicine, Melbourne, Australia, 2012

Memberships

Australian Institute of Kinesiologists

Top Specialties and Expertise

Practice Location